Born in 2013 and based out of Melbourne, Australia, Pedla is a boutique cycling brand that champions innovation and performance, both on and off the bike. Its products combine world-class engineering with a refined aesthetic, utilizing high-quality fabrics and prints. Pedla produces limited runs of progressive roadwear made to push forward momentum and elevate the riding experience, enhancing both the body and mind, with a “kit that looks as good as it performs”.