Launched in December 2018, mission-driven label, KROST, strives to increase awareness surrounding pressing societal issues, with each of its collections created in partnership with leading non-profit organizations to support the planet and communities in need. The cult-favorite streetwear brand sheds light on various causes, including equal access in youth sports, the conversion of trash-filled land into productive green spaces, and shoreline erosion, among others. The brand’s slogan “Support Your Friends” speaks to its belief that a unified, supportive community allows for meaningful societal change.
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