Rooted in the Flemish heartland of cycling, Bioracer blends Belgian heritage with modern technical design. Founded in 1986 by coach and innovator Raymond Vanstraelen, the brand began with a clear purpose: to study athletes in motion and create apparel that helps them go faster. Development remains entirely in-house, with European manufacturing and three dedicated R&D hubs: Protolab, Speed Center, and Textile Studio, focused on fit, aerodynamics, and temperature regulation.
Bioracer’s kits have helped Belgian, Dutch, and German athletes chase podiums, and have been worn by world champions like Tom Boonen and Philippe Gilbert. The collection reflects that same performance-first approach: aerodynamic paneling and fabrics engineered for race-day intensity and everyday rhythm.